Overview

To be read in conjunction with the program of study requirements for the course in which you are enrolled.

Student guidance

Program of study overview

Aims

This pathway aims to outline sports business principles and practices by exploring the following:

  • Concepts and tools used in marketing management
  • Psychological and sociological underpinnings of creativity through the application of creativity techniques to real-world challenges
  • Interpersonal communication, teamwork and professional presentation skills in a workplace context
  • Principles and practices of managing a diverse workforce in the social, business and legal context
  • Marketing practices for sports products, sports teams, and various stakeholders linked to sports management
  • Internal factors that impact sports business operations, logistics and supply chain management
  • Leadership theories and practices and how they apply in sports settings
  • Implications of advanced technologies, transformative business models and national/domestic digitalisation policies and strategies for the future of work in modern-day workplaces

Learning outcomes

On completion students will be able to:
1.
Apply concepts and tools for marketing management
2.
Examine psychological and sociological underpinnings of creativity through the application of creativity techniques to real-world challenges
3.
Apply interpersonal communication, teamwork and professional presentation skill in a workplace context
4.
Discuss the practices of managing a diverse workforce in the social, business and legal context
5.
Assess marketing practices for sports products, teams, and stakeholders
6.
Evaluate the Internal factors that impact sports business operations, logistics and supply chain management
7.
Critique leadership practices and how they apply in sports settings

Available in courses

Bachelor of Sport and Active Recreation - Flinders City Campus
Bachelor of Sport and Active Recreation