MMCI Master of Media and Communication - 1.5 years

You are viewing an older version of this curriculum item. Select the current year or your commencing year of study from the drop down above. For Pre-2022 Course Rules, use the link located on the right-hand side of the screen.

Overview

The Master of Media and Communication - 1.5 years requires 1.5 years of full-time study (or the equivalent part time). The course is offered by the College of of Humanities, Arts and Social Sciences.

Student guidance

Program of study overview

Program of study notes

Program of study
54 Units

Year 136 Units

Core22.5 Units

Option13.5 Units

Year 218 Units

Option Topics

Select from the following where indicated in the Program of Study above:

BUSN9017

4.5 Units

Marketing Strategy and Decision Making

Strategic Communication and Public Relations GE

COMS9004

4.5 Units

Business Communication GE

CREA9405

4.5 Units

Cultural Policy and the Arts GE

Planning Change in Organisations

INDG9000

4.5 Units

Indigenous Research Methodologies

LING9001

4.5 Units

Intercultural Communication GE

SCME8003

4.5 Units

Screen and Media Production 3, Minor Project

SCME8014

4.5 Units

Introduction to Screenwriting GE

SCME8060

4.5 Units

Screen Production Techniques A GE

VEED9002

4.5 Units

Motion Capture and Virtual Production

WMST9025

4.5 Units

Media and Cultural Identities: Gender, Race and Sexuality GE

Admission requirements

Admission requirements

Applicants must normally have completed:

A bachelor degree or equivalent qualification in Media and Communication or Screen Production from an approved tertiary institution
A Graduate Certificate (or equivalent qualification) in Media and Communication or Screen Production

However, the Dean (Education) may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.

English Language requirements

Aims

This course aims to provide students with the creative and practical skills required to design and produce marketing campaigns and collateral, including graphic, audio-visual and social media content to improve an organisation’s online presence. Students will also develop the capacity to analyse and assess the effectiveness of these campaigns.

Learning outcomes

On completion of the course you will be able to:

Design marketing campaigns and collateral with a focus on user experience

Analyse consumer behaviour to inform effective advertising and public relations

Develop skills in scriptwriting, video and audio production and editing, and post-production

Appraise the effectiveness of written and audio-visual communications across a variety of media

Influence the production of new multimedia content using skills in research and analysis

Evaluate changing trends in marketing and communications to future-proof communication and marketing strategies

Overview

Student guidance

Program of study54 Units

Admission requirements

Aims

Learning outcomes

Program of study
54 Units