Overview
The Master of Media and Communication - 1.5 years requires 1.5 years of full-time study (or the equivalent part time). The course is offered by the College of of Humanities, Arts and Social Sciences.
Student guidance
Program of study overview
Program of study notes
Program of study
54 Units
Year 136 Units
Year 218 Units
Option Topics
Admission requirements
Admission requirements
English Language requirements
Aims
This course aims to provide students with the creative and practical skills required to design and produce marketing campaigns and collateral, including graphic, audio-visual and social media content to improve an organisation’s online presence. Students will also develop the capacity to analyse and assess the effectiveness of these campaigns.
Learning outcomes
On completion of the course you will be able to:
1.
Design marketing campaigns and collateral with a focus on user experience
2.
Analyse consumer behaviour to inform effective advertising and public relations
3.
Develop skills in scriptwriting, video and audio production and editing, and post-production
4.
Appraise the effectiveness of written and audio-visual communications across a variety of media
5.
Influence the production of new multimedia content using skills in research and analysis
6.
Evaluate changing trends in marketing and communications to future-proof communication and marketing strategies