The aim of the course specialisation is to prepare students for a professional life by:

Equipping students with an understanding of conceptual design principles and the use of computer aided design technology in the development of fashion designs
Equipping students with practical skills and understanding of the processes of garment design and construction
Equipping students with high-level skills to communicate and negotiate with clients, and to undertake collaborative teamwork throughout the design and production process
Producing graduates capable of analysing and applying design influences to determine trends and market opportunities
Equipping students with the skills and knowledge to manage design, production and marketing processes and assess the commercial viability of designs
Developing in students an understanding of the fashion industry through historical developments, social and cultural applications, and the function of formal and aesthetic properties in various forms
Providing students with the capacity to analyse concepts of creativity and visual thinking, and with experience in the creative process
Producing graduates capable of the application of logical thought, analysis, and research skills in ways that will enhance both the creative and practical processes required in fashion design
Producing graduates who will be able to think flexibly, collaborate with others on group projects and Identify and address design and production problems