Overview
This course is no longer available to students commencing from 2025.Prospective students please refer to the MDCM Master of Digital Communication Handbook pageExisting students please refer to the relevant previous course rule
Aims
This course aims to introduce students to the practical skills required to design and produce marketing collateral, including graphic and screen media assets.
Learning outcomes
On completion of the course you will be able to:
1.
Design marketing collateral with a focus on user experience
2.
Develop skills in digital graphic design and writing copy
3.
Explore the process of video and audio production
4.
Appraise written and audio-visual communications across a variety of media