Overview
This course is no longer available to students commencing from 2025.Prospective students please refer to the MDCM Master of Digital Communication Handbook pageExisting students please refer to the relevant previous course rule
Aims
This course aims to provide students with the creative and practical skills required to design and produce marketing campaigns and collateral, including graphic, audio-visual and social media content to improve an organisation’s online presence. Students will also develop the capacity to analyse and assess the effectiveness of these campaigns.
Learning outcomes
On completion of the course you will be able to:
1.
Design marketing campaigns and collateral with a focus on user experience
2.
Analyse consumer behaviour to inform effective advertising and public relations
3.
Develop skills in scriptwriting, video and audio production and editing, and post-production
4.
Appraise the effectiveness of written and audio-visual communications across a variety of media
5.
Influence the production of new multimedia content using skills in research and analysis
6.
Evaluate changing trends in marketing and communications to future-proof communication and marketing strategies