Overview

This topic introduces principles of strategic communication and public relations, including media and public relations campaigns, communication strategies, and advertising for a range of media distribution. The topic explores the strategic decision processes in organisations, ethical and legal issues, market research and Corporate Social Responsibility. It discusses public relations both … For more content click the Read More button below.

Topic availabilities

To view topic availabilities, select an availability from the drop down, towards the top right of the screen.

Tuition pattern

To view tuition patterns, select an availability from the drop down, towards the top right of the screen.

Aims

This topic aims to:

  • Introduce students to the principles and practices of strategic communication
  • Develop students' ability to think strategically in the context of an organisation
  • Introduce students to ethical and legal considerations when producing media publications
  • Explore issues related to public relations, including ethics, legal requirements, market research, content creation, PR strategies, brand management, and sponsorship

Learning outcomes

On completion of this topic you will be expected to be able to:
1.
Assess public relations documents in different media
2.
Evaluate ethical standards and their implications when developing public relations documentation for media outlets
3.
Evaluate strategic communication practices
4.
Produce public relations documents at professional standards for specified digital or print media outlets
5.
Critically appraise public relations campaigns

Assessments

To view assessment information, select an availability from the drop down, towards the top right of the screen.

Requisites information

Anti-requisites: