Handbook

This topic aims to build on theory and practice that suggests people are intrinsically creative and curious but also acknowledges that society, organisations, educational system and many other factors frequently stifle our tendency to be different, to think outside the box, break the rules and challenge the status quo. Techniques which allow the generation of a greater number of and more original ideas will be covered including how to continue to evolve those ideas.

Students will shift both their perspectives and their behaviours as they learn about the psychological and sociological underpinnings of creativity while applying practical creativity techniques to real world challenges. A key lesson to take away from the course is that innovation takes many forms, not just product/service innovation which tends to be front of mind when considering entrepreneurial ventures. It will be demonstrated that organisation innovation including operations, design and business model innovation, as well as social innovation, can often be even more impactful/valuable.

The topic balances experiential exercises with creative theory to highlight a holistic perspective and embed critical practical skills. Students will have the opportunity to trial their own ideas where they will develop, assess and ultimately understand how to pitch their own team's innovative solution to a problem/issue/market gap.