BUSN1022 Marketing Principles - Flinders University

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Overview

This topic aims to provide students with an introduction to the concepts and tools used in marketing management. Concepts such as: market segmentation, consumer behaviour, marketing mix (product, place, price and promotion), branding and marketing are discussed. These fundamental concepts provide a foundation/framework within which to work. The topic concludes … For more content click the Read More button below.

This topic aims to provide students with an introduction to the concepts and tools used in marketing management. Concepts such as: market segmentation, consumer behaviour, marketing mix (product, place, price and promotion), branding and marketing are discussed. These fundamental concepts provide a foundation/framework within which to work. The topic concludes by discussing issues such as internet marketing, marketing strategy and planning. In addition, this topic aims to develop students' team skills.

Topic availabilities

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Tuition pattern

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Aims

This topic is structured such that the basic concepts and principles of marketing management are introduced, providing students a foundation/framework within which to work. Students will be required to apply these concepts in their assignment. Students will compare the theories they learn in the class with marketing practices in the real world situations. To improve student team skills, group assessment has been included.

Learning outcomes

On completion of this topic you will be expected to be able to:

Discuss the key marketing concepts and how they are applied within the business context

Demonstrate understanding of marketing mix through application to a marketing scenario

Evaluate and discuss factors that influence marketing decisions and consumers' response to marketing decisions

Communicate and debate on various marketing issues in relation to elements of marketing mix, consumer behaviour, branding and use of various marketing tools

Compare and contrast marketing theories and practices

Recognise the importance of marketing concepts such as marketing segmentations, targeting, consumer behaviour, marketing mix and so on in the overall marketing planning and strategy formulation

Assessments

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Requisites information

Anti-requisites:

Handbook

Marketing Principles

BUSN1022