Overview
This topic provides students an opportunity to discover the world of social, health and wellbeing marketing through innovative teaching designed and delivered by a team of active social marketers at the Centre for Social Impact (CSI) Flinders, along with their industry partners who will use real-life case studies to help … For more content click the Read More button below.
Topic availabilities
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Tuition pattern
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Aims
This topic immerses students in the exciting world of social, health and wellbeing marketing through a wide range of behaviour change applications aimed to benefit individuals, organisations, communities, and society.
Learning outcomes
On completion of this topic you will be expected to be able to:
1.
Competently describe and critique key health and social marketing concepts, in application to industry case studies
2.
Critically evaluate social marketing theory, mix and factors influencing behaviour change of individuals, communities and society
3.
Develop evidence-informed comprehensive social and health marketing plan
4.
Demonstrate the ability to work independently and collaboratively
Assessments
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Requisites information
Anti-requisites: