BUSN3055 Strategic Management - Flinders University

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Overview

This topic is about competitive advantage and the fundamentals of realising and sustaining an 'above-normal' profit. The significance of both external and internal environments of an organisation are explored, including concepts such as Michael Porter's Five Forces model and the resource-based view of the entity. Specific areas covered include: the importance of organisational strategy in determining performance; competitive rivalry and responses; mergers, acquisitions and strategic alliances; innovation; globalisation as a strategy; product positioning, strategic marketing and competitive pricing. Case studies are used to illustrate concepts. Students will develop a comprehensive understanding of the ways macro environmental trends and industry level analysis can be used to help organisations increase their competitive advantage. In applying this knowledge, students will assume the role of consultants and work with real clients, with the ultimate aim of providing them with business advice that is actionable and evidence based.

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Aims

This topic aims to provide students with a solid understanding of the fundamentals of strategic planning and management as it applies to businesses operating in modern competitive environments.

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Requisites information

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Handbook

Strategic Management