Overview
This topic will equip students with leading-edge digital marketing techniques. It will provide students will necessary descriptive, predictive and analytical skills and knowledge. They will learn the importance of consumer data management and how to utilize data to solve real world marketing problems.
Topic availabilities
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Tuition pattern
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Aims
The aim of this topic is to develop students’ analytical and problem-solving skills. The topic will introduce students to contemporary analytic tools and students will learn to handle big data and undertake descriptive and predictive analysis.
Learning outcomes
On completion of this topic you will be expected to be able to:
1.
Critically evaluate the importance of analytics in product and consumer decision-making
2.
Appraise concepts relevant to data management and reporting
3.
Assess marketing data to assist in problem-solving and decision-making
4.
Apply analytics tools for web and social network analysis
Assessments
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