BUSN9243 International Marketing and Export Management

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Overview

This topic introduces students to various aspects of international marketing and export management. The topic will include the fundamentals of international marketing, export market selection and entry, product and pricing decisions, financing and methods of payments, and promotion and marketing communications in overseas markets.

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Tuition pattern

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Aims

This topic aims to:

Identify key elements in the selection of export markets
Examine various aspects of international marketing and export management
Explain the fundamentals of international marketing
Analyse export market selection and entry, product and pricing decisions
Examine financing options and methods of payment
Identify key promotion and marketing communications in overseas markets

Learning outcomes

On completion of this topic you will be expected to be able to:

Understand key international marketing concepts

Carry out the research necessary for effective international marketing

Design sustainable export marketing strategies

Create well-structured outcomes focused strategic international business reports

Assessments

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Requisites information

Anti-requisites:

Handbook

International Marketing and Export Management

BUSN9243