Overview

The topic focuses on the history and theory of public relations, from the age of propaganda to the age of social media. It provides both critical principles and practical conventions of strategic communication and public relations, including media communication, organising media and public relations campaigns, and formulating promotional strategies for … For more content click the Read More button below.

Topic availabilities

To view topic availabilities, select an availability from the drop down, towards the top right of the screen.

Tuition pattern

To view tuition patterns, select an availability from the drop down, towards the top right of the screen.

Aims

This topic aims to:

  • Provide students with in-depth understanding of strategic communication
  • Evaluate ethical and legal considerations when producing media publications
  • Develop students’ writing and oral skills in strategic communication
  • Explore issues related to advertising and public relations, including market research, content creation, PR strategies, brand management, and sponsorship

Learning outcomes

On completion of this topic you will be expected to be able to:
1.
Create public relations media through careful research and preparation
2.
Evaluate ethical standards and their implications when developing advertising and public relations documentation for media outlets
3.
Appraise a range of public relations strategies
4.
Produce promotional and public relations documents at professional standards for digital or print media outlets
5.
Critically appraise strategic communication documents such as annual reports

Assessments

To view assessment information, select an availability from the drop down, towards the top right of the screen.

Requisites information

Anti-requisites:

Assumed knowledge

As a postgraduate level professional writing topic it is assumed that students are able to construct grammatically sound extended pieces of writing.