Overview
Social media and other digital platforms have revolutionised the way that we consume information. In this topic we examine the use of social media and digital networks in sharing information, connecting with your audience, building community and marketing your brand. Students will design a promotional campaign for implementation across a … For more content click the Read More button below.
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Tuition pattern
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Aims
This topic aims to provide you with the skills required to design an effective promotional campaign across a range of social media and digital platforms.
Learning outcomes
On completion of this topic you will be expected to be able to:
1.
Critically evaluate social media marketing campaigns and promotional strategies
2.
Create brand and marketing collateral for use in online campaigns
3.
Design a promotional campaign for implementation across a variety of social media and digital platforms
4.
Evaluate trends in social media marketing
5.
Integrate analytics to deliver successful online campaigns
Assessments
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