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Overview

The topic is designed to introduce students to the concepts and principles of business and strategic planning and their application in the tourism or event industries. It will provide opportunities for students to apply these principles to a range of projects and businesses connected with the tourism or event sectors. … For more content click the Read More button below.

Topic availabilities

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Tuition pattern

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Aims

This topic aims to:

  • Introduce the concepts and principles of strategic and business planning for both tourism and event sectors
  • Develop student understanding of the role and application of the essential concepts and stages of strategic and business planning and the importance of innovation
  • Develop student analytical, conceptual and creative thinking skills relevant to business, design and planning
  • Provide a holistic learning experience enabling students to be entrepreneurial and innovative through pitching a business idea and creating a new business in tourism or event sectors

Learning outcomes

On completion of this topic you will be expected to be able to:
1.
Discuss concepts and principles of strategic and business planning
2.
Choose appropriate objectives and strategies for business or projects in a sector relevant to your area of study
3.
Apply your knowledge of business planning concepts and principles to real world examples
4.
Develop a business plan to achieve a desired outcome relevant to your area of study
5.
Select appropriate oral and written skills relevant to the tourism or event professions

Assessments

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Requisites information

Pre-requisites: