Overview
This topic aims to provide students with an introduction to the concepts and tools used in marketing management. Concepts such as: market segmentation, consumer behaviour, marketing mix (product, place, price and promotion), branding and marketing are discussed in the context of new technology and digital environment. The topic concludes by … For more content click the Read More button below.
Topic availabilities
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Tuition pattern
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Aims
This topic is structured such that the basic concepts and principles of marketing management are introduced, providing students a foundation/framework within which to work. Students will be required to apply these concepts in their assignment. Students will compare the theories they learn in the class with marketing practices in the real world situations. To improve student team skills, group assessment has been included.
Learning outcomes
On completion of this topic you will be expected to be able to:
1.
Critique key marketing concepts as applied within the business context
2.
Critically evaluate marketing mix and factors influencing marketing decisions
3.
Argue the relationship between theory and practice in contemporary and future issues in marketing
4.
Argue the importance and application of marketing concepts
Assessments
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Current students should refer to FLO for detailed assessment information, including due dates. Assessment information is accurate at the time of publishing.
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Requisites information
Anti-requisites: