Alert for students
THIS TOPIC IS NOT CURRENTLY OFFERED.
Overview
There is constant debate about the value of ideas versus execution when it comes to successful innovation and entrepreneurship. On the one hand, ideas, are everywhere. Few corporate innovation programs bemoan a lack of ideas and investors get pitched hundreds of new ideas per year by disruptive start-ups. On the … For more content click the Read More button below.
Aims
This highly experiential, capstone topic is designed to bring students' learning and knowledge to life, as they explore the balance between ideation and execution. The central focus of the topic is on two key success factors: the ability to generate high-potential opportunities and the ability to convert such opportunities into new value and growth. In a real-world setting, this topic develops students' ability to draw on contemporary innovation and entrepreneurship tools and practices to assess the commercial potential of an idea, generate a go-to-market roadmap and launch strategy and consider the resources, support and team required to launch a new venture.
Learning outcomes
On completion of this topic you will be expected to be able to:
1.
Define aspects of the corporate innovation pipeline in a range of contexts
2.
Define aspects of the new venture creation process, both from the start-up and corporate intrapreneurship perspectives
3.
Select and apply relevant innovation and entrepreneurial tools to generate, evaluate and evolve opportunities with strong commercial potential
4.
Understand the factors impacting growth of a new venture and how to configure them for success
5.
Understand how to identify and reduce potential risks by piloting and pivoting ideas and new ventures
6.
Develop a go-to-market/launch strategy
7.
Understand the resource and capability requirements of new ventures and how to structure ventures to human and technological strength factors
8.
Develop a compelling pitch to generate buy-in and lobby for resources and investment
Requisites information
Anti-requisites: