Overview

This topic will provide critical insights into Australia's growing visitor economy and the industries that support it. It will cover the fundamentals of marketing through interdisciplinary lenses and will be accessible and highly relevant to students regardless of their study program. The topic will explore conventional and emerging visitor economy … For more content click the Read More button below.

Topic availabilities

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Tuition pattern

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Aims

This topic aims to:

  • Introduce students to key visitor economy marketing concepts and techniques
  • Explore interdisciplinary approaches to visitor economy marketing and engagement
  • Develop a sound understanding of conventional and emerging visitor economy profiles both in Australia and international destinations
  • Build students' critical and theoretical understanding of contemporary visitor economy trends in a range of different settings, including urban environments, natural environments and cultural heritage destinations
  • Enhance students' written and oral communication skills suitable for progress in the visitor economy

Learning outcomes

On completion of this topic you will be expected to be able to:
1.
Examine contemporary marketing approaches and trends applied to build visitor economies in international, national and regional contexts
2.
Analyse trends in global and domestic visitor economy marketing in relation to the promotion and developmen of urban and natural environments
3.
Develop a critical and theoretical understanding of visitor economy marketing in the context of both Australia and various international destinations
4.
Examine contemporary approaches to engage emerging visitor economy markets, including minority groups

Assessments

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Current students should refer to FLO for detailed assessment information, including due dates. Assessment information is accurate at the time of publishing.

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Requisites information

Pre-requisites: