Overview
This topic will enable you to understand the fundamental concepts and theories of marketing and their application in the modern technology-driven business environment. This topic covers a range of relevant marketing concepts and their applications from commercial marketing and branding to the application of marketing for well-being, social and environmental … For more content click the Read More button below.
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Tuition pattern
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Aims
This topic will enable you to understand the fundamental concepts and theories of marketing and their application in the modern technology-driven business environment. This topic covers a range of relevant marketing concepts and their applications from commercial marketing and branding to the application of marketing for well-being, social and environmental impact. This topic specifically focuses on digital technologies and digital consumers.
Learning outcomes
On completion of this topic you will be expected to be able to:
1.
Explain and critically evaluate the use of key components of the marketing mix in marketing decision making
2.
Apply marketing concepts to real-world business cases in different commercial and non-for-profit contexts and situations
3.
Discuss the role of marketing in organisations’ strategic planning in the digital and technology-driven business landscape
4.
Conduct marketing analysis using the relevant tools and technologies
Assessments
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Requisites information
Anti-requisites: