Overview
This topic focuses on one of the core components of marketing: consumer behaviour. You will understand how individuals behave as consumers and the influences of consumer behaviour in connection to the marketing of products and services in both the private and public sectors. Drawing on psychological and sociological perspectives, this … For more content click the Read More button below.
Topic availabilities
To view topic availabilities, select an availability from the drop down, towards the top right of the screen.
Tuition pattern
To view tuition patterns, select an availability from the drop down, towards the top right of the screen.
Aims
This topic focuses on the influences of consumer behaviour, a core component of marketing. The topic introduces you to consumer behaviour and how this knowledge relates to the marketing of products and services.
Learning outcomes
On completion of this topic you will be expected to be able to:
1.
Explain the consumer behaviour decision-making elements that influence how consumers react to internal and external elements in the buying, using and discarding decision process
2.
Use key consumer behaviour conceptual tools to guide decisions on effective strategies for successful management of the consumer and service delivery
3.
Assess consumer behaviour issues to make recommendations for an improved customer experience
4.
Evaluate situational influences to anticipate customer responses and reactions to a given consumption situation
Assessments
To view assessment information, select an availability from the drop down, towards the top right of the screen.
Current students should refer to FLO for detailed assessment information, including due dates. Assessment information is accurate at the time of publishing.
For policy details, visit Assessments
Requisites information
Pre-requisites:
Anti-requisites: