Overview

This topic will provide an applied introduction to the theory and practice of market research, and its use as a decision making tool for a range of stakeholders. It will enable students to transform problems into research objectives, design and implement a research plan, and interpret and communicate market research … For more content click the Read More button below.

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Tuition pattern

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Aims

This topic aims to introduce students to market research in a variety of contexts, as a means of assessing consumer markets nationally and internationally and providing a communication channel between consumers and decision makers. It will develop a template for transforming problems into research objectives, designing, and implementing a research plan and communicating the results effectively. The topic will also address, at an applied level, a range of issues in the design and practice of a range of research methodologies. The topic will also equip students with the practical skills to conduct market research to develop and further enhance strategic decisions.

Assessments

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Requisites information

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