Overview

This topic focuses on one of the core components of marketing: consumer behaviour. You will understand how individuals behave as consumers and the influences of consumer behaviour in connection to the marketing of products and services in both the private and public sectors. Drawing on psychological and sociological perspectives, this … For more content click the Read More button below.

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Tuition pattern

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Aims

This topic focuses on the influences of consumer behaviour, a core component of marketing. The topic introduces you to consumer behaviour and how this knowledge relates to the marketing of products and services.

Assessments

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Requisites information

Pre-requisites:

Assumed knowledge

Marketing principles.