Overview

This topic introduces principles of strategic communication and public relations, including media and public relations campaigns, communication strategies, and advertising for a range of media distribution. The topic explores the strategic decision processes in organisations, ethical and legal issues, market research and Corporate Social Responsibility. It discusses public relations both … For more content click the Read More button below.

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Tuition pattern

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Aims

This topic aims to:

  • Introduce students to the principles and practices of strategic communication
  • Develop students' ability to think strategically in the context of an organisation
  • Introduce students to ethical and legal considerations when producing media publications
  • Explore issues related to public relations, including ethics, legal requirements, market research, content creation, PR strategies, brand management, and sponsorship

Assessments

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Requisites information

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