Overview

Corporate Design Management and Consumer Product Design require a Human Centred approach to its modern execution. Many efforts simply qualify the experiences of the consumer to nominally identify the gaps in the ‘system’ or product. The greater need is the qualitative research side of the equation: with the Human (consumer) … For more content click the Read More button below. Specifically focusing on the core differences of UI Design terminology and UX Research and qualitative approaches to consumer reasoning. UI and UX are most often spoken of in the same sentence and this topic expressly differentiates UX Research activities relating to consumer facing design activities. Design for Sustainable Manufacture DFsM related to consumables will be an additional practicum effort. Embracing User Experience Mapping activities along with available trade software as iterative prototyping tools, students will gain the appreciation of qualitative research versus quantitative and the need to define the consumer sentiment rather than a statistical bias for a decision. Iterative prototyping approaches framed within the focal point of a consumer experience is the core driver of this topic. Application of Design Management principles referencing Design Strategy within management decision trees. Emphasising the need to empower autonomy within an organisation's structure for better corporate outcomes. Activities will utilise Ergonomics to embrace Human Centred Design. 

Topic availabilities

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Tuition pattern

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Aims

The topics aims to introduce students to:

  • User Experience (UX) as the core tenet of this topic and its qualitative research activity
  • Identify the differences of UI and UX and why there is a legacy of misunderstanding within the field
  • Human Centred Design approaches to accruing actionable insights within the problem definition stage
  • Nuances of Ergonomics within product design and service contacts with a consumer
  • Adverse Event and causation identification within a case study evaluating system errors and product failures
  • The role of the Chief Design Officer (CDO) within a modern organisation and their role's competencies
  • Sustainable consumption and the true cost of mass consumerism through the lens of resource management
  • Design Management and effective use of Ergonomics as a driver in understanding the consumer
  • Design Thinking and Design Strategy as a core competency in the management of an organisation 

Learning outcomes

On completion of this topic you will be expected to be able to:
1.
Coordinate the elements of Design Thinking and Strategy and the application of such in consumer problem definition activities (NPD)
2.
Utilise Human Factors and Ergonomic principles in evaluating Adverse Event case studies and identify causal effect analysis to the system or human error
3.
Frame Qualitative Research activities with the intent to more accurately gauge the consumer sentiment with effective use of Focus Group evaluations
4.
Identify specifications for a New Product Development (NPD) effort through the application of User Experience Mapping aligned to your chosen field: i.e. medical product design
5.
Utilise modern UX prototyping tools and software applications that drive the iterative concept discovery process
6.
Advocate and apply the use of Design Strategy and Design Thinking activities within a defined management Case Study and anticipate the outcomes

Assessments

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Current students should refer to FLO for detailed assessment information, including due dates. Assessment information is accurate at the time of publishing.

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