Overview

An increasingly important part of the study of International Relations is economic globalisation. Thus students need to become familiar with business decision-making in the international arena. This topic will integrate theoretical and descriptive analyses to gain insights into marketing developments in the international arena. It will cover 'big picture', strategic … For more content click the Read More button below.

Topic availabilities

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Tuition pattern

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Aims

This topic aims to:

  • Introduce students to the global trends in international business and the methods used to market products in an overseas environment
  • Provide students with knowledge of the entry methods most appropriate to specific product/market combinations and the other investment alternatives available

Learning outcomes

On completion of this topic you will be expected to be able to:
1.
Appreciate the global economic environment
2.
Understand the implications to the firm of marketing a product/service overseas
3.
Undertake research that allows them to assess the viability of foreign markets and the best methods for entering those markets
4.
Determine how best to undertake marketing activities within a particular foreign nation
5.
Appreciate the methods available to invest in foreign markets

Assessments

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Current students should refer to FLO for detailed assessment information, including due dates. Assessment information is accurate at the time of publishing.

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Requisites information

Pre-requisites: